top of page

Pura Vida...

Introducing Barry Cohen, #tag's Senior Food and Beverage Consultant.

A couple of weeks ago, I sent a message to Barry asking where he has been during the past two years... the following day, I received a short reply "Pura Vida." I smiled knowing what these two words mean and really mean. Translated, it is Pure Life or Simple Life however, in Costa Rica, it is more than just that — it is a way of life.

Barry and I were both expatriates in Hong Kong, working for Shangri-La Hotels and Resorts - he was the company's Corporate Director of F&B while I was the Global Director, Quality and Service Excellence. Ever so often, our paths would cross either in the premises of the corporate office, or in another part of the world --- Barry with his restaurant concept, development and improvement projects while I would be conducting Quality Diagnostic Reviews and Workshops for the leadership team of the hotel. Together with the Hotel Chefs, he worked to successfully improve one of the most challenging projects of the company - Project BITe - (Breakfast Improvement Team).

Before leaving Hong Kong, we both agreed to one day launch our consulting firm but, I was in San Francisco while he went back home to North Carolina. Then, the pandemic happened and our plan was shelved as I refocused my energies in learning logistics with Amazon while he decided to leave the country with wife Donna, and live "Pura Vida" in a beautiful, yet road less traveled paradise, Costa Rica.

I asked him to write a bio for this website and from what he wrote, one can only feel "Pura Vida" defined. It's his passion and his emotion... it’s an attitude, it’s happiness, and it’s a way of life.

Below are a few of Barry's signature projects...

50 views0 comments

Recent Posts

See All


bottom of page